New Seoul Hotel

New Seoul Hotel

About Us

Steps from Seoul's Best

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Steps from Seoul's Best

About Us

The New Seoul Hotel sits between Gwanghwamun Square and City Hall, where royal history meets the pulse of the modern city. Gyeongbokgung Palace, Cheonggyecheon Stream, Insadong, and Myeongdong are all a short walk away — no taxis, no subway transfers, no wasted time.

Palace gates in the morning. Riverside strolls at lunch. Neon-lit streets by night. Step outside our doors and Seoul is simply there, unfolding at your own pace.

Coolest neighbourhood in the world 2026

Time Out, Jongno 3-ga

“Seoul is a master of all trades.”

Time Out, 2026

The 50 best cities in the world 2026, No. 9

Time Out

“South Korea’s capital unites red-hot energy with cool-blue breeziness.”

National Geographic, 2016

“The scale of this palace is staggering.”

Alan Timblick on Gyeongbokgung, National Geographic

Rest Easy, Right in the Middle of It All

Stay

After a full day of exploring, our rooms are where the city goes quiet. Floor-to-ceiling windows frame views of Gwanghwamun Square, blackout curtains and premium bedding invite you to sleep in after a late night in Myeongdong, and a rainfall shower with a curated in-room coffee selection turns every morning into a small ritual.

Gwanghwamun Square
Lobby
Hotel exterior

Gwanghwamun, the heart of Seoul

Gwanghwamun

Right outside our door is Gwanghwamun Square, one of the most beloved gathering spots in the city.

Book Your Stay

Come stay, and let the New Seoul Hotel make your Seoul story unforgettable.